
Ryan set up m-cause.com in 2007 to explore and discuss how marketing can be used in a more meaningful way. No one has "written the book" on purposeful marketing yet, so on m-cause we explore this new world in depth. Come on over & join in!
Everyone experiences low mojo now and then. Even Austin Powers lost his mojo once in the Spy who Shagged Me. The good news is…he got it back! So maybe it was the turkey, maybe it was the weather…in any case, here are a few short articles for those running a little low in mojo dept. this weekend. Even if you can’t buy it, happiness is big business: This is article is about the state of the commercial mojo industry and it profiles some current “mojo consultants” fighting for market share. Oh, the lengths people will go to in order to find their mojo…sadly, many (or most) of the gurus in the article frankly seem to offer only “quick fix” solutions. Indeed, the happy business is good business during these tough economic times and “happiness entrepreneurs” seem to pop up on every corner. One interesting happyrepreneur named Aymee Coget apparently offers a “Happiness Makeovers,” which are three-month routes to “sustainable eudaemonia.” According to the article, Ms. Coget said, “I guarantee happiness in three months.” I like what the Senior VP of a broke mortgage company said “What truly makes people happy is a higher calling.” Indeed, I believe there is no better way to get your mojo back than to aim higher. The marketer’s attitude: This one is for all you marketers out there…a couple of weeks back, Seth Godin offered a great article on the traits he would like to see in a marketing hire. This short article is a great call to action for new hires (an old hands) alike…its an excellent reminder on what marketers should be all about–innovation and out of the box thinking. Visit Denmark: In his article 6 Reasons to Visit Denmark, Tim Ferriss lets us in on some of the Danish secrets to happiness. I know some Danes and they certainly smile a lot…but honestly, I had no idea that Denmark would qualify as the happiest country in the world (they apparently overtook Bhutan to gain this honor). In any case, maybe we can learn a few things from our blond neighbors to the north. And, I was indeed pleased to see that Switzerland made it to #2…mountain people can be happy people too!